Strategic Revenue Building

Learn how to align every action to the goal of sustained revenue growth

Tactical Execution under Pressure

Discover how top sellers and leaders perform under pressure and adapt fast

Peak Performance in Sales

Unlock peak performance by shifting your mindset from 'rep' to 'operator'

About The Course

The Revenue Workshop Foundation Training Program is designed for individuals looking to build a repeatable, resilient, and revenue-rich engine that drives performance across the full lifecycle of revenue operations. Whether you are an individual contributor, sales manager, founder, or executive, this course provides the blueprint for success. Join us to transform how you sell, lead, and operate in revenue-producing roles. Enroll now to start your journey to mastering the full lifecycle of selling, leading, and running the business of revenue.

Meet Your Instructor

Mort Greenberg brings over 25 years of experience as a business leader, working with tech start-ups and major media companies. Rising from an Account Executive to the President of a division, Mort has supported revenue efforts for companies as they navigated the need for growth, mergers, acquisitions, and IPOs. He has been instrumental in shaping the digital advertising landscape at Excite and Ask Jeeves. He has also held leadership roles at IAC / InterActiveCorp, NBC Universal, Nokia, and iHeartMedia. Along the way, he launched two companies of his own, FitAd and MindFlight, and learned the hard way that start-ups are not always successful. Since 2016, he has been helping turn around distressed media properties into profitable companies for a global private equity firm.

Curriculum

17 Chapters · 70 Lessons

  1. 1

    Welcome to The Revenue Workshop Company

    1. (Included in full purchase)

      Intro to The Revenue Workshop

  2. 2

    Intro to The Foundation Training Program (FTP)

    1. (Included in full purchase)

      Video - Intro to The Foundation Training Program

    2. (Included in full purchase)

      PDF - 7 Page Intro to the Foundation Training Program

    3. (Included in full purchase)

      PDF - 21 Page Chapter Highlights to The Foundation Training Program

  3. 3

    FTP Section 1 Intro and Chapter 1 > Prospecting & Initial Outreach

    1. (Included in full purchase)

      Study Guide > Section 1 Intro and Chapter 1

    2. (Included in full purchase)

      Select Templates for Section 1 (In One Excel Workbook) For Download

    3. (Included in full purchase)

      Video Course: Chapter 1 > Prospecting & Initial Outreach

    4. (Included in full purchase)

      Slides > Chapter 1 > Prospecting & Initial Outreach

    5. (Included in full purchase)

      Quiz Chapter 1

  4. 4

    FTP Chapter 2 > Discovery & Qualification

    1. (Included in full purchase)

      Study Guide > Chapter 2

    2. (Included in full purchase)

      Video Course: Chapter 2 > Discovery

    3. (Included in full purchase)

      Slides > Chapter 2 > Discover & Qualification

    4. (Included in full purchase)

      BLANK Excel Customer Relationship Map

    5. (Included in full purchase)

      Quiz Chapter 2

  5. 5

    FTP Chapter 3 > Presentation & Objection Handling

    1. (Included in full purchase)

      Study Guide > Chapter 3

    2. (Included in full purchase)

      30 Page Objection Handling Framework & 300 Probing Question Guide

    3. (Included in full purchase)

      Video Course: Chapter 3 > Presentation & Objection Handling

    4. (Included in full purchase)

      Slides > Chapter 3 > Presentation & Objection Handling

    5. (Included in full purchase)

      Quiz Chapter 3

  6. 6

    FTP Chapter 4 > Closing

    1. (Included in full purchase)

      Study Guide > Chapter 4

    2. (Included in full purchase)

      Video Course: Chapter 4 > Closing

    3. (Included in full purchase)

      Slides > Chapter 4 > Closing

    4. (Included in full purchase)

      Quiz Chapter 4

  7. 7

    FTP Chapter 5 > Retention - Expansion & Section 1 Conclusion

    1. (Included in full purchase)

      Study Guide > Chapter 5

    2. (Included in full purchase)

      Video Course: Chapter 5 > Retention & Expansion and Section 1 Conclusion

    3. (Included in full purchase)

      Slides > Chapter 5 > Retention & Expansion

    4. (Included in full purchase)

      Quiz Chapter 5

  8. 8

    FTP Section 2 Intro and Chapter 6 > Strategy & Team Building

    1. (Included in full purchase)

      Study Guide > Section 2 Leadership and Chapter 6 Strategy & Team Building

    2. (Included in full purchase)

      Select Templates for Section 2 (In One Excel Workbook) For Download

    3. (Included in full purchase)

      Video Course: Section 2 Intro and Chapter 6 Strategy & Team Building

    4. (Included in full purchase)

      Slides > Chapter 6 > Strategy & Team Building

    5. (Included in full purchase)

      Quiz Chapter 6

  9. 9

    FTP Chapter 7 > KPIs & Process

    1. (Included in full purchase)

      Study Guide > Chapter 7

    2. (Included in full purchase)

      Video Course: Chapter 7 > KPIs & Process

    3. (Included in full purchase)

      Slides > Chapter 7 > KPIs & Process

    4. (Included in full purchase)

      Quiz Chapter 7

  10. 10

    FTP Chapter 8 > Tools & Training

    1. (Included in full purchase)

      Study Guide > Chapter 8

    2. (Included in full purchase)

      Video Course: Chapter 8 > Tools & Training

    3. (Included in full purchase)

      Slides > Chapter 8 > Tools & Training

    4. (Included in full purchase)

      Quiz Chapter 8

  11. 11

    FTP Chapter 9 > Performance & Recognition

    1. (Included in full purchase)

      Study Guide > Chapter 9

    2. (Included in full purchase)

      Video Course: Chapter 9 > Performance & Recognition

    3. (Included in full purchase)

      Slides > Chapter 9 > Performance & Recognition

    4. (Included in full purchase)

      Quiz Chapter 9

  12. 12

    FTP Chapter 10 > Leadership & Innovation and Section 2 Conclusion

    1. (Included in full purchase)

      Study Guide > Chapter 10

    2. (Included in full purchase)

      Video Course: Chapter 10 > Leadership & Innovation and Section 2 Conclusion

    3. (Included in full purchase)

      Slides > Chapter 10 > Leadership & Innovation

    4. (Included in full purchase)

      Quiz Chapter 10

  13. 13

    FTP Section 3 Intro and Chapter 11 > Data Driven Optimization

    1. (Included in full purchase)

      Study Guide > Section 3 Business Ownership & Chapter 11 > Data Driven Optimization

    2. (Included in full purchase)

      Video Course: Section 3 Intro & Chapter 11 > Data Driven Optimization

    3. (Included in full purchase)

      Slides > Chapter 11 > Data Driven Optimization

    4. (Included in full purchase)

      Quiz Chapter 11

  14. 14

    FTP Chapter 12 > Operations & Process

    1. (Included in full purchase)

      Study Guide > Chapter 12

    2. (Included in full purchase)

      Video Course: Chapter 12 > Operations & Process

    3. (Included in full purchase)

      Slides > Chapter 12 > Operations & Process

    4. (Included in full purchase)

      Quiz Chapter 12

  15. 15

    FTP Chapter 13 > Marketing & PR

    1. (Included in full purchase)

      Study Guide > Chapter 13

    2. (Included in full purchase)

      Video Course: Chapter 13 > Marketing & PR

    3. (Included in full purchase)

      Slides > Chapter 13 > Marketing & PR

    4. (Included in full purchase)

      BLANK Messaging and PR Template

    5. (Included in full purchase)

      Quiz Chapter 13

  16. 16

    FTP Chapter 14 > Finance & Compliance and Section 3 Conclusion

    1. (Included in full purchase)

      Study Guide > Chapter 14

    2. (Included in full purchase)

      Video Course: Chapter 14 Finance & Compliance and Section 3 Conclusion

    3. (Included in full purchase)

      Slides > Chapter 14 > Finance & Compliance

    4. (Included in full purchase)

      BLANK Excel P&L for a Media Company

    5. (Included in full purchase)

      Quiz Chapter 14

  17. 17

    Course Conclusion

    1. (Included in full purchase)

      Study Guide > Course Conslusion

    2. (Included in full purchase)

      Video Course: Course Conclusion

    3. (Included in full purchase)

      Slides > Course Conclusion

    4. (Included in full purchase)

      Quiz Course Conclusion

Student Testimonials

Discover how The Revenue Workshop has made a difference in the lives of our students.

”
“This workshop focused on how to stay on top of your sales goals and coaching tips for my team to beat our quarterly targets. Very engaging and informative.”
Joe B.

Los Angeles, CA

”
“Extremely refreshing and always good to get a new perspective on building the right go to market plan. More interactive than most.”
Peter W. 

New York, NY 

”
“Much more relevant to our day to day, not boring and overall a great presentation. The day after training I already received 2 responses from my prospecting emails!”
Michael H.

Dallas, TX

”
​“The speaker was great. Very practical, actionable hands-on tips. Great access to resources. 5 stars”
Pamela C.

San Diego, CA

Ready to Transform Your Revenue Operations?

Enroll now to access the most powerful frameworks, tools, and tactics to level up every part of your revenue operation.

Enroll Now