Unlock Visibility & Drive Donations

Refine your messaging, boost storytelling habits, and implement systems that turn attention into trust and trust into donor support.

Elevate Your Impact

Communicate your value with greater confidence, and spend more time serving your mission rather than reacting to fundraising pressure.

Expand Your Reach

Leverage stories, partners, media, and community engagement to be seen and understood well beyond your existing audience.

About the course

Nonprofit Systems helps leaders stop guessing and start running clear, repeatable efforts for visibility and fundraising.  While this program can work for any organization, it has been built with unique examples for Veteran Service and Military Service Organizations (VSOs & MSOs). 

Meet Your Instructor

Mort Greenberg brings over 25 years of experience as a business leader, generating more than one billion dollars in revenue while leading sales and growth initiatives at tech startups and major media companies, including Excite, Ask Jeeves, IAC, NBC Universal, Nokia, and iHeartMedia. For more than eight years, he co-led Archetype, the parent company to 20+ media companies, including Defense News and Military Times.  During this time, he helped launch The Military Times Foundation with Kelly Facer and Hon. Rob Wilkins, directing over $30 million in pro bono media and cash to hundreds of veteran and military service organizations.

Curriculum

36 Chapters · 61 Lessons

  1. 1

    Introduction to Nonprofit Systems: Tools & Welcome Guide + Workbook

    1. (Included in full purchase)

      PDF Slides > Nonprofit Systems Course Introduction

    2. (Included in full purchase)

      Excel Workbook > Nonprofit Systems: Tool for Each of the 24 Workshops

    3. (Included in full purchase)

      PDF > Nonprofit Systems: Welcome Guide and Workbook

  2. 2

    Section ONE (Chapters 1 to 5) Clarity & Public Message

    1. (Included in full purchase)

      PDF Slides > Section 1 Introduction: Clarity & Public Message

  3. 3

    Chapter 1: Your Mission in Plain Public Language

    1. (Included in full purchase)

      PDF Slides > Chapter 1: Your Mission in Plain Public Language

    2. (Included in full purchase)

      Quiz Chapter 1

  4. 4

    Chapter 2: The One Line Message Every VSO and MSO Needs

    1. (Included in full purchase)

      PDF Slides > Chapter 2: The One Line Message Every VSO and MSO Needs

    2. (Included in full purchase)

      Quiz Chapter 2

  5. 5

    Chapter 3: Turning Your Mission into a Media Friendly Story

    1. (Included in full purchase)

      PDF Slides > Chapter 3: Turning Your Mission into a Media Friendly Story

    2. (Included in full purchase)

      Quiz Chapter 3

  6. 6

    Chapter 4: Lessons from Larger VSOs

    1. (Included in full purchase)

      PDF Slides > Chapter 4: Lessons from Larger VSOs

    2. (Included in full purchase)

      Quiz Chapter 4

  7. 7

    Chapter 5: Leading with Clarity and Confidence

    1. (Included in full purchase)

      PDF Slides > Chapter 5: Leading with Clarity and Confidence

  8. 8

    Section ONE Conclusion

    1. (Included in full purchase)

      PDF Slides > Section ONE Conclusion

  9. 9

    Section TWO (Chapters 6 to 9) Building a Modern Media Operation

    1. (Included in full purchase)

      PDF Slides > Section 2 Introduction: Building a Modern Media Operation

  10. 10

    Chapter 6: The Media Mindset and How VSOs & MSOs Grow Today

    1. (Included in full purchase)

      PDF Slides: Chapter 6: The Media Mindset and How VSOs Grow Today

    2. (Included in full purchase)

      Quiz Chapter 6

  11. 11

    Chapter 7: Your Simple Content Operation

    1. (Included in full purchase)

      PDF Slides > Chapter 7: Your Simple Content Operation

    2. (Included in full purchase)

      Quiz Chapter 7

  12. 12

    Chapter 8: Staff and Volunteers as Storytellers

    1. (Included in full purchase)

      PDF Slides > Chapter 8: Staff and Volunteers as Storytellers

    2. (Included in full purchase)

      Quiz Chapter 8

  13. 13

    Chapter 9: Your Weekly Content Rhythm

    1. (Included in full purchase)

      PDF Slides > Chapter 9: Your Weekly Content Rhythm

    2. (Included in full purchase)

      Quiz Chapter 9

  14. 14

    Section TWO Conclusion

    1. (Included in full purchase)

      PDF Slides > Section TWO Conclusion

  15. 15

    Section THREE (Chapters 10 to 14) Social Storytelling & Newsletters

    1. (Included in full purchase)

      PDF Slides > Section 3 Introduction: Social Storytelling & Newsletters

  16. 16

    Chapter 10: A Social Strategy Built for VSOs & MSOs

    1. (Included in full purchase)

      PDF Slides > Chapter 10: A Social Strategy Built for VSOs & MSOs

    2. (Included in full purchase)

      Quiz Chapter 10

  17. 17

    Chapter 11: Short Stories and Videos That People Share

    1. (Included in full purchase)

      PDF Slides > Chapter 11: Short Stories and Videos That People Share

    2. (Included in full purchase)

      Quiz Chapter 11

  18. 18

    Chapter 12: Newsletters That People Actually Read

    1. (Included in full purchase)

      PDF Slides > Chapter 12: Newsletters That People Actually Read

    2. (Included in full purchase)

      Quiz Chapter 12

  19. 19

    Chapter 13: Community Written Content

    1. (Included in full purchase)

      PDF Slides > Chapter 13: Community Written Content

    2. (Included in full purchase)

      Quiz Chapter 13

  20. 20

    Chapter 14: How Veterans Can Share Their Stories with Confidence

    1. (Included in full purchase)

      PDF Slides > Chapter 14: How Veterans Can Share Their Stories with Confidence

    2. (Included in full purchase)

      Quiz Chapter 14

  21. 21

    Section THREE Conclusion

    1. (Included in full purchase)

      PDF Slides > Section THREE Conclusion

  22. 22

    Section FOUR (Chapters 15 to 18) Partnerships, PR & Donated Visibility

    1. (Included in full purchase)

      PDF Slides > Section 4 Introduction: Partnerships, PR & Donated Visibility

  23. 23

    Chapter 15: Unlocking Free Media and Creative Support

    1. (Included in full purchase)

      PDF Slides > Chapter 15: Unlocking Free Media and Creative Support

    2. (Included in full purchase)

      Quiz Chapter 15

  24. 24

    Chapter 16: Public Relations and Press Outreach

    1. (Included in full purchase)

      PDF Slides > Chapter 16: Public Relations and Press Outreach

    2. (Included in full purchase)

      Quiz Chapter 16

  25. 25

    Chapter 17: Press Releases That Get Picked Up

    1. (Included in full purchase)

      PDF Slides > Chapter 17: Press Releases That Get Picked Up

    2. (Included in full purchase)

      Quiz Chapter 17

  26. 26

    Chapter 18: Partnerships That Drive Growth

    1. (Included in full purchase)

      PDF Slides > Chapter 18: Partnerships That Drive Growth

    2. (Included in full purchase)

      Quiz Chapter 18

  27. 27

    Section FOUR Conclusion

    1. (Included in full purchase)

      PDF Slides > Section FOUR Conclusion

  28. 28

    Section FIVE (Chapters 19 to 24) Donation Growth and Donor Psychology

    1. (Included in full purchase)

      PDF Slides > Section 5 Introduction: Donation Growth and Donor Psychology

  29. 29

    Chapter 19: Think Like a Direct Marketer

    1. (Included in full purchase)

      PDF Slides > Chapter 19: Think Like a Direct Marketer

    2. (Included in full purchase)

      Quiz Chapter 19

  30. 30

    Chapter 20: Your Donor Lead Engine

    1. (Included in full purchase)

      PDF Slides > Chapter 20: Your Donor Lead Engine

    2. (Included in full purchase)

      Quiz Chapter 20

  31. 31

    Chapter 21: Nurturing Supporters Until They Give

    1. (Included in full purchase)

      PDF Slides > Chapter 21: Nurturing Supporters Until They Give

    2. (Included in full purchase)

      Quiz Chapter 21

  32. 32

    Chapter 22: Keeping Major Donors and Corporate Partners Invested

    1. (Included in full purchase)

      PDF Slides > Chapter 22: Keeping Major Donors and Corporate Partners Invested

    2. (Included in full purchase)

      Quiz Chapter 22

  33. 33

    Chapter 23: Multi Channel Messaging That Drives Donations

    1. (Included in full purchase)

      PDF Slides > Chapter 23: Multi Channel Messaging That Drives Donations

    2. (Included in full purchase)

      Quiz Chapter 23

  34. 34

    Chapter 24: Blending All Channels into One Donor Journey

    1. (Included in full purchase)

      PDF Slides > Chapter 24: Blending All Channels into One Donor Journey

    2. (Included in full purchase)

      Quiz Chapter 24

  35. 35

    Section FIVE Conclusion

    1. (Included in full purchase)

      PDF Slides > Section FIVE Conclusion

  36. 36

    Course Wrap Up and Conclusion

    1. (Included in full purchase)

      PDF Slides > Course Wrap Up and Conclusion

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