Foundation Training Program

Welcome to The Revenue Workshop Foundation Training Program - a complete course for transforming how you sell, lead, and operate in any revenue-producing role.

Strategic Revenue Building

Learn how to align every action to the goal of sustained revenue growth

Tactical Execution under Pressure

Discover how top sellers and leaders perform under pressure and adapt fast

Peak Performance in Sales

Unlock peak performance by shifting your mindset from 'rep' to 'operator'

About The Course

The Revenue Workshop Foundation Training Program is designed for individuals looking to build a repeatable, resilient, and revenue-rich engine that drives performance across the full lifecycle of revenue operations. Whether you are an individual contributor, sales manager, founder, or executive, this course provides the blueprint for success. Join us to transform how you sell, lead, and operate in revenue-producing roles. Enroll now to start your journey to mastering the full lifecycle of selling, leading, and running the business of revenue.

Meet Your Instructor

Mort Greenberg brings more than 25 years of experience helping technology startups, major media companies, and growth businesses build stronger, more predictable revenue. During that time, he and his teams contributed to more than $1 billion in revenue while Mort advanced from Account Executive to President of an 800 person business. Throughout his career, Mort has led organizations through growth, digital transformation, mergers, acquisitions, and IPOs. He helped shape the early digital advertising landscape at Excite and Ask Jeeves before holding leadership positions at IAC, NBC Universal, Nokia, and iHeartMedia. Along the way, he founded FitAd, which Adweek recognized as the first programmatic advertising platform for wearables. He learned firsthand that entrepreneurship is built as much on setbacks as successes. From 2016 through 2025, he helped transform more than 20 distressed media brands into profitable businesses for a global private equity firm. Today, Mort is the Founder of digitalCORE and creator of The Revenue Workshop, where he helps sellers, sales leaders, and business owners build practical revenue systems that strengthen execution, improve leadership, and create predictable, long term growth.

Curriculum

17 Chapters · 69 Lessons

1
1. (Included in full purchase)
  Intro to The Revenue Workshop
2
1. (Included in full purchase)
  Video - Intro to The Foundation Training Program
2. (Included in full purchase)
  PDF - 7 Page Intro to the Foundation Training Program
3. (Included in full purchase)
  PDF - 21 Page Chapter Highlights to The Foundation Training Program
3
1. (Included in full purchase)
  Study Guide > Section 1 Intro and Chapter 1
2. (Included in full purchase)
  Select Templates for Section 1 (In One Excel Workbook) For Download
3. (Included in full purchase)
  Video Course: Chapter 1 > Prospecting & Initial Outreach
4. (Included in full purchase)
  Slides > Chapter 1 > Prospecting & Initial Outreach
5. (Included in full purchase)
  Quiz Chapter 1
4
1. (Included in full purchase)
  Study Guide > Chapter 2
2. (Included in full purchase)
  Video Course: Chapter 2 > Discovery
3. (Included in full purchase)
  Slides > Chapter 2 > Discover & Qualification
4. (Included in full purchase)
  BLANK Excel Customer Relationship Map
5. (Included in full purchase)
  Quiz Chapter 2
5
1. (Included in full purchase)
  Study Guide > Chapter 3
2. (Included in full purchase)
  30 Page Objection Handling Framework & 300 Probing Question Guide
3. (Included in full purchase)
  Video Course: Chapter 3 > Presentation & Objection Handling
4. (Included in full purchase)
  Quiz Chapter 3
6
1. (Included in full purchase)
  Study Guide > Chapter 4
2. (Included in full purchase)
  Video Course: Chapter 4 > Closing
3. (Included in full purchase)
  Slides > Chapter 4 > Closing
4. (Included in full purchase)
  Quiz Chapter 4
7
1. (Included in full purchase)
  Study Guide > Chapter 5
2. (Included in full purchase)
  Video Course: Chapter 5 > Retention & Expansion and Section 1 Conclusion
3. (Included in full purchase)
  Slides > Chapter 5 > Retention & Expansion
4. (Included in full purchase)
  Quiz Chapter 5
8
1. (Included in full purchase)
  Study Guide > Section 2 Leadership and Chapter 6 Strategy & Team Building
2. (Included in full purchase)
  Select Templates for Section 2 (In One Excel Workbook) For Download
3. (Included in full purchase)
  Video Course: Section 2 Intro and Chapter 6 Strategy & Team Building
4. (Included in full purchase)
  Slides > Chapter 6 > Strategy & Team Building
5. (Included in full purchase)
  Quiz Chapter 6
9
1. (Included in full purchase)
  Study Guide > Chapter 7
2. (Included in full purchase)
  Video Course: Chapter 7 > KPIs & Process
3. (Included in full purchase)
  Slides > Chapter 7 > KPIs & Process
4. (Included in full purchase)
  Quiz Chapter 7
10
1. (Included in full purchase)
  Study Guide > Chapter 8
2. (Included in full purchase)
  Video Course: Chapter 8 > Tools & Training
3. (Included in full purchase)
  Slides > Chapter 8 > Tools & Training
4. (Included in full purchase)
  Quiz Chapter 8
11
1. (Included in full purchase)
  Study Guide > Chapter 9
2. (Included in full purchase)
  Video Course: Chapter 9 > Performance & Recognition
3. (Included in full purchase)
  Slides > Chapter 9 > Performance & Recognition
4. (Included in full purchase)
  Quiz Chapter 9
12
1. (Included in full purchase)
  Study Guide > Chapter 10
2. (Included in full purchase)
  Video Course: Chapter 10 > Leadership & Innovation and Section 2 Conclusion
3. (Included in full purchase)
  Slides > Chapter 10 > Leadership & Innovation
4. (Included in full purchase)
  Quiz Chapter 10
13
1. (Included in full purchase)
  Study Guide > Section 3 Business Ownership & Chapter 11 > Data Driven Optimization
2. (Included in full purchase)
  Video Course: Section 3 Intro & Chapter 11 > Data Driven Optimization
3. (Included in full purchase)
  Slides > Chapter 11 > Data Driven Optimization
4. (Included in full purchase)
  Quiz Chapter 11
14
1. (Included in full purchase)
  Study Guide > Chapter 12
2. (Included in full purchase)
  Video Course: Chapter 12 > Operations & Process
3. (Included in full purchase)
  Slides > Chapter 12 > Operations & Process
4. (Included in full purchase)
  Quiz Chapter 12
15
1. (Included in full purchase)
  Study Guide > Chapter 13
2. (Included in full purchase)
  Video Course: Chapter 13 > Marketing & PR
3. (Included in full purchase)
  Slides > Chapter 13 > Marketing & PR
4. (Included in full purchase)
  BLANK Messaging and PR Template
5. (Included in full purchase)
  Quiz Chapter 13
16
1. (Included in full purchase)
  Study Guide > Chapter 14
2. (Included in full purchase)
  Video Course: Chapter 14 Finance & Compliance and Section 3 Conclusion
3. (Included in full purchase)
  Slides > Chapter 14 > Finance & Compliance
4. (Included in full purchase)
  BLANK Excel P&L for a Media Company
5. (Included in full purchase)
  Quiz Chapter 14
17
1. (Included in full purchase)
  Study Guide > Course Conslusion
2. (Included in full purchase)
  Video Course: Course Conclusion
3. (Included in full purchase)
  Slides > Course Conclusion
4. (Included in full purchase)
  Quiz Course Conclusion

Student Testimonials

Discover how The Revenue Workshop has made a difference in the lives of our students.

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“This workshop focused on how to stay on top of your sales goals and coaching tips for my team to beat our quarterly targets. Very engaging and informative.”

Joe B.

Los Angeles, CA

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“Extremely refreshing and always good to get a new perspective on building the right go to market plan. More interactive than most.”

Peter W.

New York, NY

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“Much more relevant to our day to day, not boring and overall a great presentation. The day after training I already received 2 responses from my prospecting emails!”

Michael H.

Dallas, TX

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“The speaker was great. Very practical, actionable hands-on tips. Great access to resources. 5 stars”

Pamela C.

San Diego, CA

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