Built for Your Role, Not Generic Theory

Whether you're an owner, manager, marketer, or in sales, this course meets you where you work. You'll rebuild one of your actual workflows with AI integrated end-to-end, not just learn abstract concepts.

Hands-On, Skills You Can Use Tomorrow

Four focused sessions get you writing prompts that work, setting up AI tools to match your voice, and automating real tasks. You'll move at your own pace, and the skills compound session after session.

Know What AI Can, and Can't Do

Learn the compliant lane, where to draw the line with data, and most importantly: where your judgment still matters. You'll know exactly which tool to reach for and when to keep the human in the loop.

What You'll Actually Learn

By the end of this program, you won't just understand AI, you'll be using it. You'll write prompts that return work you can actually use. You'll rebuild a real workflow with AI in the loop, end to end. You'll drive Copilot, ChatGPT, and Claude side by side and know which one to reach for. You'll build your first tool with no dev team. You'll make your work clear and findable for both people and AI. And you'll run a 30-day plan with your skills measured before and after. This is about making AI work for how you operate, not changing how you operate to fit AI.

Built by Someone Who Actually Runs the Business and has Created Countless Automations, Workflows and AI Agents

This course is based on 6+ months of trying to "figure out AI" so that you do not have to. Built and taught by an operator who runs a lean, mostly self-built stack. Real work. Real constraints. Real results. Mort has been in your shoes, figuring out which AI tool actually saves time, how to set it up, and where the compliance line actually is.  Mort Greenberg brings more than 25 years of experience helping technology startups, media companies, and growth businesses build stronger, more predictable revenue. He and his teams have contributed to more than $1 billion in revenue, while Mort advanced from Account Executive to President of an 800 person business. His career includes leadership roles at Excite, Ask Jeeves, IAC, NBC Universal, Nokia, and iHeartMedia. He also founded FitAd, recognized by Adweek as the first programmatic advertising platform for wearables, and helped transform more than 20 distressed media brands into profitable businesses. Today, Mort is the Founder of digitalCORE and creator of The Revenue Workshop, helping sellers, leaders, and business owners improve execution and build practical systems for predictable growth.

Your Four-Session Path to AI Mastery

5 Chapters · 34 Lessons

  1. 1
    1. (Included in full purchase)

      Audio Introduction to AI in Action

    2. (Included in full purchase)

      AI in Action Course Welcome

    3. (Included in full purchase)

      AI in Action Chapter Overviews

    4. (Included in full purchase)

      AI in Action Prework

    5. (Included in full purchase)

      AI in Action Resource One Sheet

    6. (Included in full purchase)

      AI in Acton Score Sheet for Before and After Course

  2. 2
    1. (Included in full purchase)

      Audio Overview of Chapter 1

    2. (Included in full purchase)

      AI in Action Chapter 1 Set Up - Form to Download

    3. (Included in full purchase)

      AI 101 Learner Guide Companion Tool (Downloadable)

    4. (Included in full purchase)

      AI 101 Fundamentals & Set Up Workshop

    5. (Included in full purchase)

      AI 101 Course Cheat Sheet & Summary

    6. (Included in full purchase)

      Chapter 1 AI in Action Quiz

  3. 3
    1. (Included in full purchase)

      Audio Overview of Chapter 2 Sales Track

    2. (Included in full purchase)

      AI 202 Sellers Learner Guide Companion Tool (Downloadable)

    3. (Included in full purchase)

      AI 202 AI for Sellers Workshop

    4. (Included in full purchase)

      Audio Overview of Chapter 2 Non-Sales Track

    5. (Included in full purchase)

      AI 202 Non-Sellers Learn Guide Companion Tool (Downloadable)

    6. (Included in full purchase)

      AI 202 AI for Non-Sellers Workshop

    7. (Included in full purchase)

      AI 202 Course Cheat Sheet & Summary

    8. (Included in full purchase)

      Chapter 2 AI in Action Quiz

  4. 4
    1. (Included in full purchase)

      AI 303 Learner Guide Companion Tool (Downloadable)

    2. (Included in full purchase)

      AI 303 Build & Scale Workshop

    3. (Included in full purchase)

      AI 303 Build & Scale Learner Guide Companion Tool (Downloadable)

    4. (Included in full purchase)

      AI 303 Course Cheat Sheet & Summary

    5. (Included in full purchase)

      Chapter 3 AI in Action Quiz

    6. (Included in full purchase)

      Audio Overview of Chapter 3

  5. 5
    1. (Included in full purchase)

      AI 400 The Claude Master Class Workshop

    2. (Included in full purchase)

      AI 400 Master Claude Learner Guide Companion Tool (Downloadable)

    3. (Included in full purchase)

      AI 400 Course Cheat Sheet & Summary

    4. (Included in full purchase)

      Chapter 4 AI in Action Quiz

    5. (Included in full purchase)

      AI in Action Tool Checklist

    6. (Included in full purchase)

      The Claude Cheat Codes · Bonus Items (Downloadable)

    7. (Included in full purchase)

      AI in Action Course Completion

    8. (Included in full purchase)

      Audio Overview of Chapter 4

Expectations by Role

See how operators across different roles and departments use AI to transform their workflows and save hours every week.

”
Stop hand-building the same reports. The monthly close gets AI doing reconciliation prep and variance narratives, with a human owning every number. You set the data line once, and it holds.
Head of Finance

Arlington, VA

”
Gain a measured return. Every person is scored before and after, so adoption shows up as work done, not licenses bought. You get the compliance lane defined and a team that knows what AI never decides.
CFO

New York, NY

”
Content production rebuilt from brief to on-brand variants, in your team's voice, with the blank page gone. The judgment layer stays human, so claims and facts get checked before anything ships.
Head of Marketing

Arlington, VA

”
AI inside the actual revenue motion. Your team runs the real pipeline lead to sent, gets found when buyers ask AI about you, and drives three assistants side by side. Reps leave producing, not just informed.
Head of Sales

Los Angeles, CA

”
Coaching that scales. AI works off call transcripts and pipeline so you can see the pattern across every rep, not just the one call you sat in on. Your leverage is the team, and this multiplies it.
Sales Manager

Columbus, OH

”
Write a sequence in your voice in minutes, know which assistant to reach for, and stop losing deals you never saw because AI did not know who you are. You leave with reps on your own real prospects.
Seller

Columbus, OH

”
Gain workflows that eat up a morning to run in minutes. Reporting, handoffs, the repeatable stuff gets AI in the loop and a schedule, with you in the judgment seat at every step.
Head of Operations

Dallas, TX

”
A program people actually finish and use. It is taught by an operator on real work, scored before and after, with a clear data policy you can stand behind. Adoption becomes a management win, not a tool you hope gets opened.
Head of HR and L&D

New York, NY

”
Teams now sell and operate with AI instead of playing with it. One operator's playbook, taught to your whole company, with the rules that keep you safe and the proof that it landed.
CEO

San Francisco, CA

Ready to Build AI Into Your Workflow?

You don't need to be a tech expert. You just need to be willing to do the work and open to changing how you operate. This course is for people who want AI to actually work, not just people who want to sound like they're using it.

Enroll Today