Strategic Revenue Building

Learn how to align every action to the goal of sustained revenue growth

Tactical Execution under Pressure

Discover how top sellers and leaders perform under pressure and adapt fast

Peak Performance in Sales

Unlock peak performance by shifting your mindset from 'rep' to 'operator'

About The Course

This course is designed to change how You think about selling. Instead of treating sales as a series of disconnected conversations, You will learn how to manage the full revenue lifecycle from first signal of interest through close, expansion, and renewal. The focus is not on tricks or scripts. It is on clarity, structure, and building momentum that customers trust. You will learn how buyers actually make decisions and where deals truly slow down. The course shows You how to create value early, guide customers through a clean decision path, and remove friction before it turns into delay or discounting. Every concept is grounded in real world selling, managing, and operating experience so You can apply it immediately. By the end of this course, You will have a practical system You can use every day. You will know how to build deal velocity without sacrificing margin, how to forecast more accurately, and how to set deals up for long term value instead of one time wins. This is the foundation for predictable revenue and stronger customer relationships.

Meet Your Instructor

Mort Greenberg brings more than 25 years of experience helping technology startups, major media companies, and growth businesses build stronger, more predictable revenue. During that time, he and his teams contributed to more than $1 billion in revenue while Mort advanced from Account Executive to President of an 800 person business. Throughout his career, Mort has led organizations through growth, digital transformation, mergers, acquisitions, and IPOs. He helped shape the early digital advertising landscape at Excite and Ask Jeeves before holding leadership positions at IAC, NBC Universal, Nokia, and iHeartMedia. Along the way, he founded FitAd, which Adweek recognized as the first programmatic advertising platform for wearables. He learned firsthand that entrepreneurship is built as much on setbacks as successes. From 2016 through 2025, he helped transform more than 20 distressed media brands into profitable businesses for a global private equity firm. Today, Mort is the Founder of digitalCORE and creator of The Revenue Workshop, where he helps sellers, sales leaders, and business owners build practical revenue systems that strengthen execution, improve leadership, and create predictable, long term growth.

Curriculum

7 Chapters · 26 Lessons

  1. 1
    1. (Included in full purchase)

      Intro to The Revenue Workshop

  2. 2
    1. (Included in full purchase)

      Video - Intro to The Foundation Training Program

    2. (Included in full purchase)

      PDF - 7 Page Intro to the Foundation Training Program

    3. (Included in full purchase)

      PDF - 21 Page Chapter Highlights to The Foundation Training Program

  3. 3
    1. (Included in full purchase)

      Study Guide > Section 1 Intro and Chapter 1

    2. (Included in full purchase)

      Select Templates for Section 1 (In One Excel Workbook) For Download

    3. (Included in full purchase)

      Video Course: Chapter 1 > Prospecting & Initial Outreach

    4. (Included in full purchase)

      Slides > Chapter 1 > Prospecting & Initial Outreach

    5. (Included in full purchase)

      Quiz Chapter 1

  4. 4
    1. (Included in full purchase)

      Study Guide > Chapter 2

    2. (Included in full purchase)

      Video Course: Chapter 2 > Discovery

    3. (Included in full purchase)

      Slides > Chapter 2 > Discover & Qualification

    4. (Included in full purchase)

      BLANK Excel Customer Relationship Map

    5. (Included in full purchase)

      Quiz Chapter 2

  5. 5
    1. (Included in full purchase)

      Study Guide > Chapter 3

    2. (Included in full purchase)

      30 Page Objection Handling Framework & 300 Probing Question Guide

    3. (Included in full purchase)

      Video Course: Chapter 3 > Presentation & Objection Handling

    4. (Included in full purchase)

      Quiz Chapter 3

  6. 6
    1. (Included in full purchase)

      Study Guide > Chapter 4

    2. (Included in full purchase)

      Video Course: Chapter 4 > Closing

    3. (Included in full purchase)

      Slides > Chapter 4 > Closing

    4. (Included in full purchase)

      Quiz Chapter 4

  7. 7
    1. (Included in full purchase)

      Study Guide > Chapter 5

    2. (Included in full purchase)

      Video Course: Chapter 5 > Retention & Expansion and Section 1 Conclusion

    3. (Included in full purchase)

      Slides > Chapter 5 > Retention & Expansion

    4. (Included in full purchase)

      Quiz Chapter 5

Student Testimonials

Discover how The Revenue Workshop has made a difference in the lives of our students.

”
“This workshop focused on how to stay on top of your sales goals and coaching tips for my team to beat our quarterly targets. Very engaging and informative.”
Joe B.

Los Angeles, CA

”
“Extremely refreshing and always good to get a new perspective on building the right go to market plan. More interactive than most.”
Peter W. 

New York, NY 

”
“Much more relevant to our day to day, not boring and overall a great presentation. The day after training I already received 2 responses from my prospecting emails!”
Michael H.

Dallas, TX

”
​“The speaker was great. Very practical, actionable hands-on tips. Great access to resources. 5 stars”
Pamela C.

San Diego, CA

Ready to Level Up? 

Enroll now to access the most powerful frameworks, tools, and tactics to level up every part of your selling efforts.

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